UX expertise

Innovation should be meaningful, beautiful and human


Customer journey mapping
Design Sprints
Product strategy
Service design

Research and testing

Usability Testing
User Research
User Testing
UX Audits


Brand & identity
Design Systems
Product Design
User Interface & Visual Design
UX Design
Websites & mobile apps

Prototyping and motion

Animation (Learning)
Motion & Interaction Design
Proof of concepts
Rapid Prototyping

Recent Design Challenges

HMW make coming to the ROM more fun and engaging using digital technology?


Client: Royal Ontario Museum
Duration: 12 weeks (Nov 2019 - Jan 2020)
Capabilities: Digital Strategy, Ideation, User Research, UX Design, UI Design, Wireframing & Prototyping
Platform: Web

Client Confidentiality

Forget Everything you
know about Banking


Duration: 3 Months (Jan 2019 - Mar 2019)
Capabilities: User Research, User Testing, UX Design, UI Design, Brand & Identity, Wireframing & Prototyping
Platform: Native IOS App

Open to further enhancement & next steps

HMW help roadmasters
track non-compliant crossings?


Client: CP Rail
Duration: 2 weeks (Oct 2019 -Oct 2019)
Capabilities: User Research, User Testing, UX Design, UI Design, Brand & Identity, Wireframing & Prototyping
Platform: Progressive Web App

Client Confidentiality

HMW help non-corrosion experts to inspect sites with ease and safety by providing consistency in the inspection results?


Client: Hatch Canada
Duration: 2 weeks (Sep 2019 - Sep 2019)
Capabilities: User Research, User Testing, UX Design, UI Design, Brand & Identity, Wireframing & Prototyping
Platform: Native Android App

Client Confidentiality

Intranet Design

Intranet Design

Setting up the UX for Intranet. The goal is increase retention and engagement by simplifying the user journey by also changing the digital behaviour.

Design System

Design System

Envisioned and set up V1 Design system based on Material Design to accommodate internal applications.

Heuristic Evaluation

Heuristic Evaluation

Conducted successful Heuristic Evaluation of a Desktop Application which enhanced the UX and also streamlined consistency and aligned with the Design System.

CIBC - Manage my Card

CIBC - Manage my Card

Designed & Developed Manage my card dashboard for CIBC bank which allowed insights into how customers were using the MMC feature launched in 2018.

Website Design

Website Design

Complete UX for Ink Consultancy - A Education & Design Sprints Organization based in Kuwait.

Pentaho BA Server

Pentaho BA Server

Pentaho BA server UX/UI design, information architect planning, requirements gathering, Cisco and Google analytics dashboards UX/UI, low and high-fidelity wireframes, visual designs and production support.

Augmented Reality

Augmented Reality

Just started doing research on a AR app for industrial purpose. Work in progress.

Insurance Aggregator UX Design

Insurance Aggregator UX Design

Led the research and execution of an Insurance aggregator mobile app which allowed the users to aggregate different quotes across Canadian insurance companies and help them make informed decisions on getting the right insurance for their needs.

About me

Mubeen is passionate about design and how design thinking can solve human problems by understanding their behaviour and attitudes in a way that creates opportunities.

"It’s better to solve the right problem approximately than to solve the wrong problem exactly"
- John Tukey

10+ years’ experience in UX/UI Design, Visual Design & Business Intelligence by providing value through creative collaboration, gain trust and build teams that embrace ambiguity and stay optimistic and focused on their goals.


My Process

Design Thinking & Design Sprints

A Rapid, collaborative process for tackling big problems through design, prototyping, and testing ideas with users.

Stakeholder Engagement

1 - Kickoff Workshop

I meet you in person to better understand your product and current challenges. It helps me to kick-start our collaboration and define next steps.

2 - Problem Discovery

I observe, research and interview your customers to understand the market better as well as define the business opportunities for you.

3 - Define & Ideate

I understand the user needs, business feasibility and technological viability to start generating ideas that aligns the user, business and technology.

4 - Prototyping and testing

We prototype and test every week to discover the best possible design layout that would be clear for your users.

Digital Product Journey

Selected Artifacts

Awesome People I worked with!

I hoped you’d end up here

I can help turn ideas into realties. I design & develop MVP's.

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